ACLU
Site for ACLU’s 50 State Blueprint that aimed to reduce the incarceration rate for minor offenses by 50%.
Brief
ACLU’s 50 State Blueprint aims to reduce the incarceration rate for minor offenses by 50%. Make a website that visualizes the scale the scale of the nearly 2 million people in state prisons. In addition to raising public awareness, the site is a platform where the ACLU could publish extensive state-by-state reports.
Solution
We chose to visualize the immensity of the situation using a simple device: scrolling. We used a simple dot to represent each one of the 1,942,600 people in jail, resulting in an extremely long website. The ACLU has used this strategy in a broad range of touchpoints for this initiative.
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50stateblueprint.aclu.orgBrief
ACLU’s 50 State Blueprint aims to reduce the incarceration rate for minor offenses by 50%. Make a website that visualizes the scale the scale of the nearly 2 million people in state prisons. In addition to raising public awareness, the site is a platform where the ACLU could publish extensive state-by-state reports.
Solution
We chose to visualize the immensity of the situation using a simple device: scrolling. We used a simple dot to represent each one of the 1,942,600 people in jail, resulting in an extremely long website. The ACLU has used this strategy in a broad range of touchpoints for this initiative.
