Brief
Tell the story of IBM’s new corporate typeface and help put some cred back into IBM’s design program.
Solution
Together with IBM’s Executive Creative Director and the designer of Plex, Mike Abbink, we designed and built a new website that told story of their corporate typeface through its historical context, concept, design, and in-use examples.
Project Links
ibm.com/plexBrief
Tell the story of IBM’s new corporate typeface and help put some cred back into IBM’s design program.
Solution
Together with IBM’s Executive Creative Director and the designer of Plex, Mike Abbink, we designed and built a new website that told story of their corporate typeface through its historical context, concept, design, and in-use examples.
